327 Leads in 10 Days: Psychedelic Retreat Case Study

It’s been an honor and a pleasure to step more into marketing in the psychedelic space this year. One of our amazing clients, Jill Sitnick of the Journey Sage, was able to get over 300 new leads on her email list within the first 10 days of our ad campaign going live.

Jill runs psychedelic healing retreats, which are incredibly healing and therapeutic containers where people can make significant steps towards moving past significant trauma such as PTSD. Jill’s own story is one of overcoming lifelong PTSD - she shares it bravely and beautifully on her YouTube channel, which we encourage you to explore.

Marketing in the psychedelic space presents unique challenges such as severe censorship across social media platforms, dire need for public education, and social stigma… to name a few.

We’ve approached her campaign thoughtfully and carefully, keeping all of these factors in mind. Some of our strategy has included:

• Creating Meta-Friendly ads that convert people into email list subscribers, where we can sell to them safely in their inboxes.

• Using Lead Magnets as part of these ads, with thoughtful email sequences attached to them that nurture our audience.

• Retargeting our warm leads with more ad campaigns as we get closer to launching the retreat, increasing conversion rates and helping fill the retreat completely.

It’s so exciting to help people access psychedelic healing, and we’re honored to help with retreats like these. Please feel free to reach out with any questions or needs you have around marketing your own retreat! We’re here to help.