Visual storytelling, simply put, is where it’s at right now. And within this category, video is king. In fact, social media videos generate 1,200% more shares than text and image content combined. (Source: G2 Crowd)

One common thread I’ve noticed is that those who are in the environmental movement — whether they’re organizations, thought leaders, permaculture designers, engineers, etc. — usually aren’t well-versed in social media and digital marketing. And often, people who are very tech-savvy aren’t very educated in environmental or ecological concerns.

What is ethical, organic content creation?

A lot of people want to go viral. It’s seen as this big shiny goal: a significant achievement that, if you can just get there, you’ve really done something in the online world.

And it’s true: going viral can be a game changer. It’s pretty awesome to wake up to so many notifications and comments you can’t even count them all, hundreds of new followers, and a ton of messages and engagement.

Some pieces of content I’ve created are currently going very viral (we are climbing toward 30,000 likes with the highest performing one right now!) and I’m learning a lot from the process: what I didn’t expect, how to recreate it, and a lot about how people are engaging with content these days.

These are my top five lessons from going viral! Let’s dive in, shall we?