4 ways to make sure you’re choosing the right agency for your social media and digital marketing campaigns
When you’re hiring an agency to help you grow an engaged audience, sell out retreats or events, and elevate your brand to the next level, it’s essential to form the right partnership with a team that truly understands you, your goals, and brings strong creative vision and strategy. So how can you be sure that you’re picking the right agency, and getting true value out of this important partnership?
It’s a big step to figure out who to trust to bring your vision to life! So, here are four things to consider that can help make sure you’re going into a partnership you’ll feel good about:
There is clear, prompt communication.
Clear, prompt communication is the cornerstone of any good business partnership. If you reach out and it takes someone days to get back to you - the communication isn’t a priority and your business isn’t likely to be a priority, either.
You receive a thorough, clear proposal.
A proposal is a custom roadmap outlining how your partnership with the agency to elevate your audience and impact will work. Any agency you’re interested in partnering with should provide you with a clear, thorough proposal after meeting, and talk it through with you to make sure you’re both crystal clear on everything before moving into signing a contract. If the agency you’re considering does this - green flag! If they don’t, you might want to choose a different option.
They have case studies and testimonials.
Many, many “digital marketing experts” can talk the talk - but it’s best to see proof that they’ve actually done what they’re promising before you hire them. Just like reading the reviews of a product before you buy it, this info helps you know you’re partnering with an agency that can deliver on what they’re promising!
They outline realistic goals and a budget that reflects knowledge of the industry.
I’ll just say it: If someone is promising you the world for a low price in a short amount of time - it’s a red flag. Much as some people want to believe that a lower-priced “quick fix” is going to do the job, in this space, that’s just not the case. Growing an online audience that converts takes months of dedication, strategy, iteration, and commitment. It’s a true art form, and the meetings you have with an agency as well as the proposal you receive should reflect that.
I hope that these tips helped you! At Jennings Creative Agency, we take pride in providing all of this and much more to our clients.
Head to our most recent case study to see an example of how we’ve transformed the trajectory of a whole organization through strong marketing, see some of our viral results here, or read our testimonials at the bottom of this page.
