Client Case Study: Zero to Viral in Less than 3 Months
Here at Jennings Creative, we’re passionate about helping amazing causes get great traction online. So, when we were approached to put a fire under the online growth of The Living/Dying Project, it was an honor to create an SEO-driven social media strategy to grow their online audience, help more people, and yes - go viral. And guess what? We achieved all that, and more!
In three months together, we’ve hit some incredible milestones: Going viral on TikTok four times, and growing their audience on that platform from 22 followers (yes, literally 22 people!) to over 3,000 followers as we approach the end of our third month working together. We’ve also doubled their Instagram following, growing it from 1,500 followers to over 3,000 in the same time period.
UPDATE: Just one month later, we’ve gone viral again, with their Instagram following now over 25k amazing, engaged followers.
This is impressive growth for a truly heart-centered organization that’s been putting in the work for YEARS without much online traction. To be able to bring a cause like that into the forefront of people’s minds in the online sphere is an honor, and has real-world positive ripples. Many more people are now signing up for their online courses, visiting the website, and coming to their trainings and in person events - meaning more people are being helped by their incredible work in the world. Which is the ultimate victory!
Top viral videos on TikTok as of 2/27/24 - there will likely be many more by the time you visit their page!
We did this through a combination of SEO-driven video strategy, specific calls to action, and message-affirming carousels. Social media is an ever-shifting landscape, and by assessing trends, formulating a flexible strategy, and then really leaning into what’s working, we’re able to collaborate with brands and organizations to produce results like this that are rare across the social media landscape.
It’s an act of service to bring messages like these out to the world, and we at Jennings Creative Agency LOVE being the driving force that creates these kinds of results. If you’re curious about what we can do to work together and bring this level of traction to your organization or business, please send us an email at jenningscreativeagency@gmail.com.