The Internet Literacy Gap and the Environmental Movement
One common thread I’ve noticed is that those who are in the environmental movement — whether they’re organizations, thought leaders, eco-conscious businesses, engineers, etc. — usually aren’t well-versed in social media and digital marketing. And often, people who are very tech-savvy aren’t very educated in environmental or ecological concerns.
This creates an unfortunate bottleneck, where those who are out in the world doing important work to keep it a livable place for all of us are flying way too far under the radar, and people who have no clue about those subjects are broadcasting unrelated and often environmentally tone deaf information all over the internet.
This is where Jennings Creative comes in: we are well-versed in both worlds, and genuinely love to help bring awareness to positive and helpful undertakings in this world.
Here are three ways working with an ethical social media agency like us helps to bridge this gap:
Increase in brand awareness: Working with an eco-conscious social media agency can significantly boost awareness of your brand. According to a study by Sprout Social, 70% of consumers feel more connected to a brand that actively promotes environmental causes on social media. By collaborating with an eco-conscious social media agency, a company can tap into their audience and leverage their influence to reach a larger demographic interested in sustainability.
Positive brand perception: Consumers today are increasingly concerned about the environment and are more likely to support brands that align with their values. Research conducted by Cone Communications revealed that 87% of consumers have a more positive image of companies that support social or environmental issues. Collaborating with an eco-conscious social media agency demonstrates a company's commitment to sustainability, enhancing its reputation and fostering a positive brand perception among consumers.
Authentic storytelling: Eco-conscious social media personalities often excel in sharing authentic stories and experiences related to sustainability. And authenticity is a critical factor in building trust with consumers! A survey by Stackla revealed that 86% of consumers believe authenticity is important when deciding which brands to support. Working with an eco-conscious social media agency enables a company to weave its sustainability efforts into compelling narratives that resonate with the audience, fostering trust and loyalty.
Whenever you’re ready to get your positive message out there to the world, we are here for you! Contact us here to start getting the audience, support, and business you deserve.