How I Grew my Email list by 56.8% in 30 days by using Simple Facebook Ads and a Clear Offer
The Challenge
I wanted to see how far I could grow my own email list using a very small daily ad spend, just $5/day, and one straightforward, honest offer. This kind of stripped-back testing seemed like a great way to hone my skill set in ad creation, give some attention to my sadly neglected personal email list, and proves the point that skill is just as important as budget when getting great results.
So, I didn’t want to rely on social media content creation or organic reach. The goal was to test on myself what I help clients do: generate warm, qualified leads directly from Facebook Ads… without needing a big budget or complex funnel.
The Approach
Here’s what I did:
Created a simple lead magnet: a short case study sharing results I’ve achieved through my agency’s marketing campaigns.
Wrote an ad that spoke directly to my ideal audience’s curiosity: “Want to see how I get these kinds of results?”
Set up a Facebook ad campaign targeting relevant interests in the conscious business / wellness / digital entrepreneurship space.
Optimized for conversions, driving traffic to a short landing page where people could get the case study by entering their email.
Kept the budget low: $5/day for 30 days, with no complex testing, just one ad set and a few creatives. (With fees and taxes, that comes out to about $8.65 a day).
The Results
After one month:
My previously neglected email list grew by 56.8% (I’m usually so busy working on other people’s, I hadn’t paid attention to my own in quite a while!)
137 new subscribers added themselves to my list, which feels good.
$202 total ad spend
Cost per subscriber: about $1.27
Steady daily flow of new, engaged leads I’ve been nurturing through email ever since.
I also wanted to share the numbers from the Facebook Ads Manager with you for a behind-the-scenes look, so I’ve pasted them in below:
All of this was achieved without any major funnel buildout… just a few ads, a clean opt-in page, and a clear message.
Why It Worked
The ad showed real results, not vague promises. (So important!)
The offer was valuable and easy to understand.
The budget was low enough to test safely, but steady enough to create momentum.
The targeting matched the audience who actually cares about marketing and growth insights, which is key.
The Takeaway
You don’t need a massive ad budget or complex tech stack to grow your list and get more business.
You just need:
A clear value offer
A simple landing page
A consistent, well-targeted ad
This system can work for coaches, retreat leaders, brands, or service providers who want consistent, qualified leads flowing in…without the hamster-wheel feel of constant content creation.
Want to Apply This Strategy to Your Business?
I now help other small businesses and conscious entrepreneurs grow their email lists affordably using this same approach.
If you’d like to see how this could work for you, book a quick call and I’ll walk you through it step by step.