How We Filled a Luxury Healing Retreat and Generated over $160,000 in 6 Weeks With Ads
When an accomplished Natural Medicine Facilitator reached out about marketing her October retreat in Oaxaca, Mexico, she had a clear vision: fill her transformational ceremonial retreat with people who value personal growth, cultural reciprocity, and the planet.
My client and her team designed this retreat in alignment with local traditions and values. She partners directly with Zapotec elders, curanderos, and local guides, compensating them fairly and honoring their expertise. By doing so, she ensures that participants not only receive authentic guidance but that the retreat also supports the local community and sustains cultural reciprocity. This is a big part of why this retreat commands a higher price tag.
Filling high-ticket retreats can be challenging. Censorship and platform restrictions make promotion tricky, but with carefully crafted, guideline-compliant ads and email follow-ups, phenomenal results are possible: in this case, $164,000 in booked revenue in 6 weeks. The proof is clear: Ads work when paired with the right strategy, even in sensitive niches.
All the Details of How We Filled This Retreat in 6 Weeks
My client’s retreat experience offered participants the chance to take the journey of a lifetime in Oaxaca, a place world-renowned for its natural beauty, rich cultural traditions, and historic connection to healing practices. As she wrote eloquently on her retreat landing page:
“Imagine yourself surrounded by a group of carefully chosen soul travelers in the hauntingly beautiful city of Oaxaca during the most special and sacred time of year, Day of the Dead. You’ve come to finally liberate yourself from ancestral patterns and celebrate life ecstatically through transformative power of a healthy friendship with grief and death. It is said, only when we become friends with death do we fully embrace life. That’s what this retreat is about — fully, ecstatically embracing the gift of life and your own journey.”
The retreat itinerary blended guided ceremonies, immersion in Oaxaca’s cultural celebrations, visits to waterfalls and the ocean, and the chance to experience Día de los Muertos with local guides. In short: Sh4e had a stunning, one-of-a-kind offering that we knew would resonate… as soon as the right audience knew about it.
She had two upcoming retreats scheduled, with just a few people signed up for each:
October 15-22, Land and Sky
Double Occupancy, priced at $4500
October 23-November 3, Dia De Los Muertos
Double Occupancy, priced at $6500
Single Occupancy, priced at $8500
We needed to fill these slots, so we took a safe, intelligent advertising approach that delivered great results while gracefully navigating censorship, traditional indigenous and spiritual ways, and respect for her budget.
Our Strategy
After carefully reviewing all the retreat details and researching her target audience, we worked together to craft resonant, beautiful copy and creative images that spoke directly to her target audience.
We took a two-pronged approach: email list growth and nurturing and direct retreat advertising. Every client we work with gets a bespoke approach, and this combination made the most sense for her offerings and timeline.
Our results?
The Dia de Los Muertos retreat has sold out all single occupancy spots as of August 19, a mere 3 weeks after we launched our ad campaigns. ($85,000 in revenue).
The double occupancy has two spots left, which are filling quickly, and the Land and Sky retreat now has 4 spots left. ($79,000 in revenue so far).
At 10 slots per retreat, that breaks down to a total of $164,000 in retreat sales in just 6 weeks… and counting.
Why This Matters
This is an incredible return on our client’s marketing investment with our agency, and we’re so happy and grateful for the opportunity to work together. More importantly, it means that powerful, transformational experiences are reaching the people who are seeking them.
At Jennings Creative Agency, we love helping women who are doing incredible things in the world get the business and revenue they deserve. It’s a genuine joy and pleasure to serve humanity and other amazing people in business this way.
If you’d like to explore what working together can look like, please book a free 30 minute marketing chat via Calendly, or reach out through our contact form and we will be in touch with you within 1 business day.